WalterPicks
Role
UX Designer
SPONSOR
WalterPicks
Project type
Mobile App Redesign
Project Overview
WalterPicks is a personalized sports betting app powered by AI-leveraged projections & insights to guide fantasy & sports betting decisions.
The current design of the Walter Picks app lacks clarity in its core features, namely the Player Prop Evaluator (PPE), and Game Betting screens.
Deliverables
high-fidelity static prototype, ideal user personas
The Process
Gaining Familiarity With the User Group
methods
7 peer review articles touching on the psychology of sports betting & betting practices
structured interviews with 6 selected participants from an interest form, ages 19-50
Literature Reviews
Preliminary User Interviews
Literature Review Insights
Betting Philosophy
Risk Perception
Loss Aversion
Internalized Success
Motivations
Social Status
Social Connection
Profit
Dopamine Reinforcement
Interview insights
01
Sports Betting Experience
02
Platform Experience
03
Decision Making
Design Takeaways
User Friendliness for Novice Users
Customizable Win Outcomes
Display of Short, Concise Information
Visual Aid of Team/Player Logo Next to Name
Small Icons > Text
Contextualizing our Scope
methods
Gather feedback from the twenty-five most recent reviews on WP on the App Store
Comparative research on similar leading apps within the sports betting realm
Locating User Pain Points & Usability Issues
methods
Current State Usability Testing & Information Architecture Mapping Navigation
Toggle
Dropdown
methods
01 round-robbin sketching
02 low-fi wireframing
03 mid-fi-high-fi figma prototyping
Approach
After ideating and sketching, we cae up with two potential approaches to integrating both the PPE and Game Betting Features
toggle
inline dropdown
Translating Compiled Pain Points Into Iterative Solutions
Testing & Refinement
methods
01 A/B/C Testing comparing low-fi vertical vs horizontal layouts
02 concept testing examining users' preference over the toggle vs dropdown
03 remote concept testing surveying variations of horizontal line & team matchup display cards
Our Findings
Dropdown Prefernce: seamless workflow
Toggle Preference: overall game betting elevation & reduced clutter
Top-down hierarchy supports quick glancing & comparison for display cards
Replaced “EV Edge” with “Value”
Results
01
Redesigned UI of the Game Betting & PPE screens, ensuring intuitive comprehension for our user group (sports fans 18+)
02
Integrated core betting features to allow users to navigate with ease without having to jump between disjointed screens
